IVSonance Biomedical Inc. Privacy Policy
Last updated: November 2, 2026
IVSonance Biomedical Inc. (together with its successors, “IVSonance,” “we,” “our,” or “us”) respects your privacy and is committed to protecting information that identifies, relates to, describes, can reasonably be associated with, or could reasonably be linked, directly or indirectly, to an individual or household (“Personal Data”) that we collect from or about you. This Privacy Policy describes our practices with respect to Personal Data that we collect through our website at https://www.ivsonance.com/ and our other websites, our newsletter and other email communications, and related online services that link to this Privacy Policy (collectively, the “Services”). This Privacy Policy does not apply to information collected by:
Us offline or through any other means, including on any other website, product, service, or platform operated by us or a third party that does not link to this Privacy Policy; or
Any third party, including through any third-party website, application, platform, plug-in, content, advertising, or service that may link to or be accessible from or through the Services.
We may provide additional or different privacy notices for certain products, services, research activities, clinical or customer programs, job applicants, employees, or geographic regions. Those notices supplement or replace this Privacy Policy for the activities they cover.
Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Data and how we treat it. By interacting with our Services or providing us with Personal Data, you acknowledge the collection, use, disclosure, and other processing of your Personal Data as described in this Privacy Policy. This Privacy Policy may change from time to time (see Section 11). Your continued use of the Services after we post or otherwise provide notice of changes as described here means that you acknowledge those changes, so please check the policy periodically for updates.
1. Personal Data We Collect
We collect Personal Data relating to you as follows:
Personal Data You Provide: We collect Personal Data that you choose to provide to us, including when you request information, contact us, subscribe to our newsletter, submit feedback, or otherwise communicate with us:
Contact Information: We may collect identifiers and contact details, such as your name, email address, telephone number, organization, and job title.
Professional and Institutional Information: If you interact with us as a healthcare professional, researcher, investor, potential partner, or institutional representative, we may collect information such as your organization, professional role, institutional affiliation, and areas of interest.
Communications and Submissions: If you communicate with us, submit a web form, or provide feedback, we may collect your contact information, the contents of your message, and any documents, images, recordings, files, or other information you choose to provide.
Newsletter Preferences: If you sign up for our newsletter, including by checking the box on our contact form, we will record your subscription choice and the email address you provide for that purpose.
Sensitive or Health Information: We do not ask for, and our website is not intended to collect, health information, including information about fertility, reproductive health, or medical treatment. Please do not include health information in messages or form submissions. If you choose to provide it anyway, we will use it only to respond to your inquiry, will not disclose it except to our service providers or as required by law, and will delete it when it is no longer needed for that purpose.
Personal Data We Receive from Your Use of the Services: When you visit, use, or interact with the Services, we may receive the following information about your visit, use, or interactions:
Log Data: We may collect information that your browser, device, or network automatically sends, including your Internet Protocol (“IP”) address, browser type and settings, operating system, referring and exit pages, date and time of your request, and information about how you interact with our Services.
Usage Data: We may collect information about your use of the Services, such as pages or content viewed, features used, links clicked, searches or requests submitted, referring websites, session dates and times, time spent on pages, error reports, and other diagnostic or performance information.
Device Information: We may collect information about the device you use to access the Services, such as device type, operating system, browser, device identifiers, mobile network information, language preferences, and system configuration information.
Location Information: We may determine the general area from which your device accesses our Services based on information such as its IP address.
Cookies and Similar Technologies: We may use cookies, pixels, web beacons, local storage, and similar technologies to operate and administer our Services, remember preferences, understand how users interact with our Services, improve performance and security, measure communications, and support analytics. Our website is hosted on Squarespace, which places essential cookies needed for the site to function (for example, for security, form submission, and load balancing) and analytics cookies used to measure site traffic and performance. Depending on your location and the technology used, you may have choices regarding cookies and similar technologies.
Cookies. A cookie is a small file containing a string of characters that is sent to your device when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can configure your browser to refuse all cookies or to indicate when a cookie is being sent, but some parts of the Services may not function properly without them.
Web Beacons. Some parts of the Services and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those parts or opened an email and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity).
When you interact with our Services, third parties may use automatic collection technologies to collect information about you or your device, subject to their own privacy policies and applicable law. These third parties may include:
Analytics and measurement providers, such as Squarespace Analytics.
Hosting, infrastructure, security, and anti-fraud providers, such as Squarespace.
Device manufacturers, internet service providers, mobile service providers, or browser providers.
These third parties may use tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your Personal Data, or they may collect information, including Personal Data, about your online activities over time and across different websites, apps, platforms, and other online services. They may use this information to provide analytics, security, functionality, measurement, or other services to us, where permitted by applicable law.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about a third party’s privacy practices, you should review that third party’s privacy policy or contact the third party directly.
Information We Receive from Other Sources: We may receive Personal Data from other sources, such as business partners, service providers, analytics providers, security providers, publicly available sources, and social media or professional networking platforms.
We may combine information we receive from other sources with information we collect directly from you or automatically through the Services, and we will treat the combined information as Personal Data where it identifies, relates to, describes, or can reasonably be linked to you.
2. How We Use Personal Data
We may use Personal Data for the purposes described below and as otherwise disclosed at the time of collection:
To provide, operate, administer, deliver, troubleshoot, support, and maintain our Services, including responding to inquiries, processing requests, and providing demonstrations or other information you request;
To analyze, improve, and develop our Services and user experience, including by creating aggregated or de-identified information and evaluating performance;
To communicate with you, including to respond to messages, provide administrative notices, send company and product updates, and, if you have opted in, send our newsletter and other marketing communications;
To detect, prevent, investigate, or address security incidents, fraud, unauthorized access, misuse of the Services, illegal activity, violations of our terms or policies, or other harmful activity; and
To comply with legal, regulatory, industry, safety, quality, audit, and contractual obligations, and to protect the rights, privacy, safety, or property of IVSonance, our users, personnel, or others.
We may also aggregate, anonymize, or de-identify Personal Data so that it no longer identifies you and use or disclose that information for lawful business, operational, analytics, research, product development, regulatory, quality, and other purposes. We will maintain and use de-identified information in de-identified form and not attempt to reidentify the information except as permitted or required by law.
3. Disclosure of Personal Data
We may disclose your Personal Data in the following circumstances and as otherwise described at the time of collection or with your consent:
Vendors and Service Providers: To assist us in meeting business operations needs and to perform certain services and functions, we may disclose Personal Data to vendors, contractors, consultants, and service providers, including providers of website hosting, cloud storage, email, analytics, email marketing, and other information technology or professional services. Pursuant to our instructions and subject to appropriate contractual obligations, these parties will access, process, or store Personal Data only in the course of performing their duties to us.
Business Transfers: If we are involved in a merger, acquisition, financing, investment, reorganization, bankruptcy, receivership, dissolution, sale of assets, or other corporate transaction (collectively, a “Transaction”), your Personal Data may be disclosed in the diligence process and transferred to a successor, purchaser, investor, affiliate, or other participant in the Transaction.
Government Authorities, Regulators, and Other Third Parties: We may disclose Personal Data to courts, law enforcement, regulators, government authorities, industry bodies, or other third parties where we believe disclosure is necessary or appropriate to comply with law, regulation, legal process, subpoena, court order, regulatory request, quality or safety obligation, or contractual requirement; to enforce our terms or policies; to protect rights, property, privacy, safety, or security; to detect or prevent fraud or other illegal activity; or to protect against legal liability.
Third Parties You Direct Us to Share With: We may disclose Personal Data to third parties when you direct us to do so or otherwise authorize the disclosure. Information you share with third parties is governed by their own terms and privacy policies.
4. Retention
We will retain your Personal Data only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy or disclosed at the time of collection, including to provide and maintain the Services, manage our relationship with you, comply with legal, regulatory, quality, safety, audit, and contractual obligations, resolve disputes, maintain security, prevent fraud, and enforce our agreements. How long we retain Personal Data will depend on a number of factors, such as:
Our purpose for processing the data, including whether we need to retain the data to provide the Services, maintain records, or satisfy legal, regulatory, quality, safety, audit, or contractual obligations;
The amount, nature, and sensitivity of the information, including whether it includes health information or other sensitive information;
The potential risk of harm from unauthorized use, disclosure, alteration, loss, or destruction; and
Any legal, regulatory, quality, safety, audit, contractual, tax, accounting, or reporting requirements that we are subject to.
When we no longer need Personal Data for these purposes, we will delete, destroy, anonymize, or de-identify it in accordance with applicable law, unless a longer retention period is required or permitted by law.
5. Your Privacy Rights and Choices
Depending on where you live and subject to applicable exceptions, you may have certain rights and choices regarding your Personal Data. These may include the right to:
Access Personal Data we maintain about you and receive information about how we process it;
Request that we delete Personal Data we maintain about you, subject to applicable exceptions;
Request that we correct inaccurate Personal Data we maintain about you;
Receive a copy of certain Personal Data in a portable format, where required by applicable law;
Opt out of certain processing, such as the sale of Personal Data, sharing of Personal Data for cross-context behavioral advertising, targeted advertising, or profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable; and
Opt out of marketing communications from us by following the unsubscribe instructions in the communication or contacting us.
To exercise these rights, please submit your request to contact@ivsonance.com or use any privacy request mechanism we make available through the Services. We may ask you to provide information reasonably necessary to verify your identity, authenticate your request, or confirm your authority to act on behalf of another person.
Your rights and choices may be limited by applicable law, the nature of the Personal Data, our need to retain information for legal, regulatory, safety, quality, security, or operational reasons, and our ability to verify your request. You may also control certain cookies through your browser or device settings.
Do Not Track. Some browsers offer a “Do Not Track” (“DNT”) setting or send other opt-out preference signals, such as the Global Privacy Control. Because we do not sell or share Personal Data (other than permitted disclosures pursuant to this Privacy Policy) or use it for targeted advertising, and there is no uniform standard for responding to DNT signals, the Services do not currently respond to these signals.
6. International Data Transfers
IVSonance processes your Personal Data for the purposes described in this Privacy Policy in the United States and in other jurisdictions where we or our service providers maintain facilities or servers. While data protection law varies by country, we apply the protections described in this Privacy Policy to your Personal Data regardless of where it is processed and, where required by applicable law, use lawful transfer mechanisms and safeguards for cross-border transfers of Personal Data.
7. Children
Our Services are not intended for, and we do not knowingly collect any Personal Data from, children under the age of 18. If we learn that we have collected or received Personal Data from a child under 18 years old, we will delete that information in accordance with applicable law. If you believe a child has provided Personal Data to us, please contact us at contact@ivsonance.com.
8. Security
We implement reasonable measures designed to protect Personal Data from accidental loss, misuse, unauthorized access, disclosure, alteration, and destruction. These measures include limiting access to Personal Data to authorized IVSonance personnel and using hosting and email providers that maintain their own security safeguards. However, no website, system, electronic storage, internet transmission, or email transmission is completely secure, and we cannot guarantee the security of information transmitted to or through the Services. You are responsible for taking appropriate steps to protect your devices.
9. Additional U.S. State Disclosures
Some U.S. state privacy laws require specific disclosures. The following table provides additional information about the categories of Personal Data we may collect, the purposes for which we may use that information, and the categories of recipients to whom we may disclose it. You can read more about the Personal Data we collect and where we collect it from in Section 1 (Personal Data We Collect), how we use Personal Data in Section 2 (How We Use Personal Data), and how we disclose Personal Data in Section 3 (Disclosure of Personal Data).
Category of Personal Data
Use of Personal Data
Disclosure of Personal Data
We may collect the following categories of Personal Data, as described above:
Identifiers and contact information, such as name, email address, telephone number, and similar identifiers
Professional information, such as organization, job title, institutional affiliation, and areas of interest
Internet or other electronic network activity information, such as log data, usage data, cookie data, interactions with the Services, and information about the device or browser used to access the Services
Communications and content you provide, such as messages, feedback, forms, files, images, recordings, and other submissions
Geolocation information, such as general location inferred from IP address
Sensitive information, only if you choose to provide it, such as health information included in a message
We may use this information for the following purposes, as described above:
Provide, operate, administer, deliver, troubleshoot, support, and maintain our Services and respond to your inquiries
Analyze, improve, and develop the Services and user experience
Communicate with you, including responding to requests and sending administrative, product, company, or marketing communications
Protect the security, integrity, and safety of our Services, systems, users, personnel, and the public
Comply with legal, regulatory, industry, safety, quality, audit, contractual, and reporting obligations, and protect rights and property
We may disclose this information in the following circumstances, as described above:
Vendors, contractors, consultants, and service providers that process information on our behalf or support our operations
Government authorities, regulators, courts, law enforcement, industry bodies, or other third parties for legal, regulatory, safety, security, or rights-protection reasons
Parties involved in Transactions, including potential purchasers, investors, successors, advisors, and other transaction participants
Third parties you direct us to share information with or otherwise authorize
Depending on where you live and subject to applicable exceptions, you may have the following privacy rights in relation to your Personal Data:
The right to know or confirm whether we process your Personal Data, access your Personal Data, and receive certain information in a portable format;
The right to request deletion of Personal Data we maintain about you, subject to applicable exceptions;
The right to request correction of inaccurate Personal Data we maintain about you;
The right to opt out of certain processing, such as sale, sharing for cross-context behavioral advertising, targeted advertising, or profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable; and
The right not to be discriminated against for exercising your privacy rights.
We do not sell Personal Data, share Personal Data for cross-context behavioral advertising, or process Personal Data for targeted advertising.
Exercising Your Rights. You can exercise the privacy rights described in this section by submitting a request to contact@ivsonance.com or using any privacy request mechanism we make available through the Services.
Nevada Residents. Nevada provides its residents with a limited right to opt out of certain sales of Personal Data. Residents who wish to exercise their sale opt-out rights may submit a request to. We do not currently sell Personal Data triggering Nevada’s opt-out requirements.
Verification. In order to protect your Personal Data from unauthorized access, correction, deletion, or disclosure, we may require you to verify your identity or authority before we process a rights request. We may ask you to provide additional information reasonably necessary to verify your request. If we cannot verify your identity or authority, we will not be able to honor your request.
Authorized Agents. You may also submit a rights request through an authorized agent. If you do so, we may require the agent to provide proof of authorization and may require you to verify your identity directly with us or confirm that you authorized the agent to submit the request. Authorized agent requests can be submitted to contact@ivsonance.com.
Appeals. Depending on where you live, you may have the right to appeal a decision we make relating to a request to exercise your rights. To appeal a decision, please send your request to contact@ivsonance.com and include “Privacy Rights Appeal” in the subject line. If we deny your appeal, you may contact the Attorney General of your state of residence.
10. Additional Biomedical and Health Information Disclosures
The Services are not intended to collect patient medical records, protected health information, or other health information. If IVSonance in the future processes patient, clinical, device, research, imaging, biometric, or other health information through a dedicated product, customer deployment, research activity, or clinical arrangement, that processing may be governed by additional notices, consents, institutional review processes, business associate agreements, data processing agreements, customer agreements, or other applicable terms.
This Privacy Policy is not intended to serve as a HIPAA Notice of Privacy Practices for any healthcare provider or covered entity. To the extent IVSonance acts as a service provider, processor, or business associate for another organization, we shall process relevant information in accordance with the applicable agreement and legal requirements.
If you provide information about another person, including a patient, research participant, colleague, or institutional contact, you are responsible for ensuring that you have the authority and any required consent or authorization to provide that information to us. Please do not submit health information, including information about fertility or reproductive health, through our website forms or by email.
11. Changes to the Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will publish the updated version on this page and revise the “Last updated” date above, and we will provide any additional notice required by applicable law. If we make material changes, we may provide additional notice, such as by posting a prominent notice on the Services, sending an email, or using another method appropriate to the change and our relationship with you. If we make a material change to how we use or disclose Personal Data we have already collected, we will obtain your consent where required by applicable law.
12. How to Contact Us
Please contact contact@ivsonance.com or use any contact method made available on https://www.ivsonance.com/ if you have questions, concerns, complaints, or requests regarding this Privacy Policy or IVSonance’s privacy practices. You may also write to us at IVSonance Biomedical Inc., 350 Duffield Hall, Ithaca, NY 14853.